Press · Investors · Media
Press KitCuordiPapaya®
Everything you need to tell the story of an Italian brand that doesn't tell itself.
Official boilerplate
CuordiPapaya® is the Italian Luxury Box brand dedicated to intimate well-being, empowerment, and personal growth through experiential pathways of sensory exploration. Founded by Riccardo Rossi in Tuscany, the brand combines four archetypes of experience (Cinghiale, Papaya, Arcobaleno, Sinfonia) with a second exclusive pillar — Brain Ro-T-uscany — a seven-day digital detox retreat in secret Tuscany reserved for Luxury Box holders. Payoff: "Turn off the noise. Find the Route." Zero advertising, zero notifications, zero Google Ads: just word of mouth and absolute discretion. The Art of the Unspeakable.
Fact Sheet
- Brand
- CuordiPapaya® — The Art of the Unspeakable
- Founder
- Riccardo Rossi (Client #001)
- Legal headquarters
- Tuscany, Italy
- Category
- Luxury Wellness · Sexual Wellness · Personal Growth · Empowerment
- Launch
- Summer 2026 — Luxury Box available for pre-order
- 2nd pillar
- Brain Ro-T-uscany — 7-day digital detox retreat in secret Tuscany · Turn off the noise. Find the Route.
- Model
- Zero advertising · Zero Google Ads · Word of mouth (exclusive Scientology club model)
- 4 archetypes
- Cinghiale Feroce · Papaya Maleducata · Arcobaleno Diabolico · Sinfonia Ritual of Us
- BRT Slot
- 100 per archetype · 400 total · Only for Luxury Box holders
- BRT Pricing
- €6,000 public · €5,899 for clients (gift card €101)
Scientific source · Herbalism
Official quote Brain Ro-T-uscany
Italian Edition — cover
All herbal remedies are taken from the bookThe ancient homemade apothecary · 250 powerful remedies, edited by Nicole Apelian, Ph.D.
Dr. Nicole Apelian is an herbalist, anthropologist, biologist (McGill University, Master's University of Oregon, PhD Prescott College). Author of the seriesThe Lost Book of Herbal Remedies.In 2015, she was among the first women selected forAlone (History Channel): she survived 57 days alone on Vancouver Island while living with multiple sclerosis.
Dr. Apelian's knowledge is essential for the herbal foundation of Brain Ro-T-uscany — from the solarized water of awakening to the afternoon bitter cocoa, from pre-sleep decoctions to the plants around the bed.
nicoleapelian.com →Visual assets (downloadable)
Ready headlines
“The Italian brand that sells the courage to rediscover oneself. Without saying it.”
“CuordiPapaya: how Riccardo Rossi is building the first Luxury intimate wellness club in Italy.”
“Brain Ro-T-uscany: 7 days offline in secret Tuscany. Turn off the noise. Find your Route. Only 400 spots.”
“Zero advertising, zero Google Ads, zero notifications: the word-of-mouth model of CuordiPapaya.”
“If intimacy isn't there... create it. The art of the unsaid becomes a brand worth 2,500 euros per client.”
Do you want the interview with the Founder?
Riccardo Rossi only responds to concrete requests. Write to press@cuordipapaya.com indicating: publication, format (written/video/audio), deadline.
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