Press · Investors · Media
Press KitCuordiPapaya®
Everything you need to tell the story of an Italian brand that doesn't tell its story.
Official Boilerplate
CuordiPapaya® is the Italian brand of Luxury Box dedicated to intimate wellness, empowerment, and personal growth through experiential journeys of sensory exploration. Founded by Riccardo Rossi in Tuscany, the brand unites four archetypal paths (Wild Boar, Papaya, Rainbow, Symphony) with a second exclusive pillar — Brain Ro-T-uscany — a seven-day digital detox retreat in secret Tuscany reserved for Luxury Box holders. Payoff: "Turn off the noise. Find the Route." Zero advertising, zero notifications, zero Google Ads: just word of mouth and absolute discretion. The Art of the Unspoken.
Fact Sheet
- Brand
- CuordiPapaya® — The Art of the Unspoken
- Founder
- Riccardo Rossi (Client #001)
- Legal Headquarters
- Tuscany, Italy
- Category
- Luxury Wellness · Sexual Wellness · Personal Growth · Empowerment
- Launch
- Summer 2026 — Luxury Box available for pre-order
- 2nd pillar
- Brain Ro-T-uscany — 7-day digital detox retreat in secret Tuscany · Silence the noise. Find Your Path.
- Model
- Zero advertising · Zero Google Ads · Word of Mouth (exclusive Scientology club model)
- 4 archetypes
- Cinghiale Feroce · Papaya Maleducata · Arcobaleno Diabolico · Ritual Symphony of Us
- BRT Slots
- 100 per archetype · 400 total · Exclusively for Luxury Box owners
- BRT Pricing
- €6,000 public · €5,899 for clients (gift card €101)
Scientific source · Herbalism
Official quote Brain Ro-T-uscany
Italian Edition — cover
“All natural herb-based remedies are taken from the bookThe ancient homemade apothecary · 250 powerful remedies, curated by Nicole Apelian, Ph.D.
Dr. Nicole Apelian is an herbalist, anthropologist, biologist (McGill University, Master University of Oregon, PhD Prescott College). Author of the seriesThe Lost Book of Herbal Remedies. In 2015 she was among the first women selected forAlone(History Channel): she survived 57 days alone on Vancouver Island while living with multiple sclerosis.
Dr. Apelian's knowledge is fundamental for the herbal setup of Brain Ro-T-uscany — from solarized water of the reAwakening to afternoon bitter cocoa, from pre-sleep decoctions to plants around the bed.
nicoleapelian.com →Visual assets (downloadable)
Ready headlines
“The Italian brand that sells the courage to find oneself. Without saying it.”
“CuordiPapaya: how Riccardo Rossi is building the first Luxury intimate wellness club in Italy.”
“Brain Ro-T-uscany: 7 days offline in secret Tuscany. Turn off the noise. Find the Route. Only 400 spots.”
“Zero advertising, zero Google Ads, zero notifications: CuordiPapaya's word-of-mouth model.”
“If intimacy isn't there... create it. The art of the unspoken becomes a brand worth 2,500 euros per client.”
Do you want the Founder interview?
Riccardo Rossi only responds to concrete requests. Write to press@cuordipapaya.com indicating: publication, format (written/video/audio), deadline.
Request interview