



Documento per Tipografia & Agenzia
L'Arte del non detto
Il primo e-commerce che unisce coaching, dating reale e luxury adult in un unico ecosistema. Merchandising di lusso. Tre linee di prodotto. Un manifesto contro la solitudine digitale.
Scansiona per la Vetrina Online
Questo QR code porta direttamente alla vetrina online di CuordiPapaya.com. Da stampare su packaging, biglietti da visita, volantini, buste e materiale promozionale.
URL Destinazione
https://brand-fusion-hub.preview.emergentagent.com
Formato: PNG ad alta risoluzione. Colori: Oro su Nero.

CuordiPapaya.com®
Sistema Loghi

Logo Principale
Oro / Gold

Cinghiale Feroce
Marrone / Brown

Papaya Maleducata
Orange

Arcobaleno Diabolico
Rainbow / LGBTQ+
Notes for Typography
Color Palette
Absolute Black
#050505
Background, packaging, bags
CuordiPapaya Gold
#E9B553
Logo, accents, titles, hot stamping
Fire Red
#DC3232
CTA, sealing wax, .com
Parchment Cream
#F5F5F0
Light text, letterhead
Wild Boar Brown
#6B3A1F
Men's Line
Papaya Orange
#FF7A00
Women's Line
Rainbow
Multi
LGBTQ+ & Everyone Line
Typography
Playfair Display
400 / 500 / 700
Main titles, headlines
Serif, elegant, luxury
Cormorant Garamond
300 italic / 400
Subtitles, quotes, taglines
Serif, refined, editorial
Dancing Script
400
Slogan 'The Art of the Unsaid'
Italic, calligraphic
System (Inter/sans-serif)
400 / 600
Body text, UI
Sans-serif, readable
Product Catalog
Each line includes 8+ premium products. The coaching + guidance + all products = 199 euros. They are not sold individually.

Men's Line
199euro
Coaching + Guidance + Gifts

Women's Line
199euro
Coaching + Guidance + Gifts

LGBTQ+ & All*
199euro
Coaching + Guidance + Gifts
The Manifesto
The system has accustomed us to being alone. Couch, phone, TV series. Two people sitting close together, but each within their own digital wall.
Dating chats are full of bots and artificial intelligence. Real people no longer meet.
CuordiPapaya.com was born to break down these walls.
We give the opportunity to peopletrue and realto meet on a platformseriousandintriguing.
We do not sell products.We sell pathsCoaching, gifts, people — everything starts from here.
Viral Strategy
Operation Milan
Instagram Live. 4 masked models. No words. Letters sealed with red wax delivered to the brands. Piazza Duomo. Total silence.
Hotel preparation Milan. 4 models (2M+2F) in CuordiPapaya merchandising + Venetian masks.
Instagram Live. No words. Ambient music. Silent walk through Milan.
Delivery of black letter sealed with red wax to Durex Italy headquarters. Total silence.
Piazza Duomo. Iconic pose. Envelope resting on the ground in front of the Duomo.
Black screen. Gold text: 'The Art of the Unsaid. cuordipapaya.com'. The end.
Complete storyboard available at/brand-kit
Anonymity Protocol
The founders do not reveal their faces. Like Daft Punk, Gorillaz, and Rey Mysterio. The brand ambassadors —The Maleducate Papayas— wear Venetian/ceremonial masks inspired by Eyes Wide Shut and the Carnival of Venice.
Masks:Casanova Mask(reference San Marco 596 Venice). Each model/ambassador is a character, not a person.
Useful Links

CuordiPapaya.com®
L'Arte del non detto




Documento riservato per tipografia e agenzia. Tutti i diritti riservati.
Per il brand kit completo visita /brand-kit
We are the first e-commerce in Tuscany that does not send marketing communications. We don't need it. Your time savings are our advantage. Only essential technical cookies. Easy, right?